Free Tool

See what outbound actually returns

Plug in your numbers. Compare cold email vs. retargeting. Discover which channel delivers more pipeline for your spend.

Your Cold Email Numbers

Fill in your current or projected metrics. The calculator handles the math.

$
$
leads
$ /lead
%
%
%
$

Your Cold Email ROI

312%

For every dollar you spend on this campaign

6
New Customers
$14,250
Revenue
$3,475
Total Costs
$10,775
Net Profit

Cost Breakdown

List Cost $500
Warming Cost (mo.) $100
Lead Credits $50
Total Investment $3,475

Strong return! With 6 expected customers from this campaign, you're looking at a 312% ROI. Cold email through warmed addresses delivers real pipeline.

Pro tip: Warming your addresses can increase open rates by 30-50%, dramatically improving these numbers.

"We ran a 10,000-lead cold email campaign and closed 23 customers. The warming integration made a huge difference in deliverability." — Sarah M., SaaS Founder

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Your Retargeting Numbers

Enter your website traffic and conversion metrics. See what retargeting can do.

visitors
$
%
$ /lead
$
emails
$ /email
%
%
$

Your Retargeting ROI

487%

For every dollar you invest in retargeting

600
Leads Identified
10
New Customers
$24,375
Revenue
$20,200
Net Profit

Cost Breakdown

Traffic Cost (sunk) $2,000
Lead Identification $300
Warming Cost $75
Sequence Emails $18
Total Investment $4,175

Retargeting delivers exceptional ROI. You're converting 10 visitors into customers every month from traffic you already have — at just $4,175 total investment.

Why it works: Retargeting reaches people who already know you. They're 5-10x more likely to convert than cold prospects.

"We were spending $5K/month on ads driving 20K visitors. Retargeting turned 800 of them into identified leads we could email — 45 became customers." — Marcus T., E-commerce Director

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Compare

Cold Email vs. Retargeting

Both channels have strengths. Here's how they stack up.

Cold Email

Best for scaling outbound to new prospects. Requires a good list and warming, but can generate massive pipeline.

  • Reach people you've never contacted
  • Full control over targeting
  • Scales to unlimited prospects
  • Needs warming infrastructure
Learn More

Website Retargeting

Best for converting existing traffic. These visitors already know you — higher conversion, lower friction.

  • Reach warm, interested visitors
  • Higher reply & conversion rates
  • No list building required
  • Works with your existing traffic
Learn More

Ready to build your pipeline?

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